Saturday, March 30, 2019

How to keep your audience on their seat
My excitement level for the match was on an almost unreasonable high.
I remember pressing through the crowd of people at the gate with my adrenaline almost bursting out from my fists and breaking a leg. 

For the first time in my life, I would be watching the Super Eagles of Nigeria play live, not from a screen. And not that I had travelled to one of the 'happening' cities to watch it. The match had been brought to Asaba- The small freshly developed city I had grown. It was a dream come true.

Nigeria vs Uganda

Beads of sweat clustered my forehead. My elder brother's too. My steps were quick and powered by zeal. So much so that when his ticket slipped into the drainage behind the main bowl, I went down with it and picked it up, ruining my wrist watch in the process. Nothing would ruin this day!

The match was annoying. For the sole reason that we never had the opportunity to scream Goal! Goalless barren match.

We left the stadium with feelings of excitement and tiny drops of disappointment sprinkled.

Another match was slated for the night. A Nigerian league match up between two 'unknown' clubs. 
But as we left the stadium, more than half of the entire spectators left with us. When I reminded my brother that there was another match, we laughed at the ridiculousity.

It was a breach of climax- putting a match with lesser appeal after a most anticipated Super Eagles match. 
Even the players would not watch it?😂

There should always be something to look forward to. That's how to keep your audience on their seat. Its how humans have been programmed. A kind of wiring that even emotional blackmail cannot alter.

In your marketing campaign.
In your business.
In your product launch.
In your career.
In your new set of services.
In your new book.

Never have a better yesterday!

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